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About NielsenIQ
NielsenIQ is a marketing research firm providing consumer intelligence and market measurement solutions. Founded in 1923, NIQ delivers data analytics, market measurement, and consumer behavior insights to consumer packaged goods manufacturers, retailers, and other businesses worldwide. NIQ acquired German market research firm GfK in 2023.
Industry
Market research and consumer intelligence
Headquarters
<cite index="1-1">Chicago, Illinois, U.S.</cite>
Company size
<cite index="1-2">approximately 30,000 employees</cite>
Founded
<cite index="1-7">1923</cite>
What we do
Market MeasurementConsumer Behavior & InsightsInnovationBrand & MediaAnalytics & ActivationData and ConnectivityArtificial Intelligence
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